Changing Mindsets with Access! To Markets
International Trade Forum › Num. 2/2007, Janvier 2007
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Résumé
Women entrepreneurs' products are now facing competition at the local level because the market has been liberalized. They are seeing a lot of products similar to their own because they operate mainly in the handicrafts sector. One key aspect of the ITC-TFOC ACCESS! program is that it creates awareness about export trade. But women entrepreneurs want to go beyond awareness and focus on market access challenges: quality, finishing, standardizing, finding niche markets, specializing. They are looking for programs that focus on development, on innovation and on branding, to build the capacity of enterprises to export in big quantities and with good quality. Transforming an SME [small and medium-sized enterprise] into an export-led company is possible. It is possible through mentoring and through providing financial resources for them.
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Extrait
Changing Mindsets with Access! To Markets
I would like to speak on behalf of the women entrepreneurs that I have been representing for the past three or four years. The reality is tha...
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