Résumé
On a cocoa farm in Ghana, two chief executives sit on a log talking about their respective business goals. One is the CEO of Cadbury, Todd Stitzer; the other is the UK Director of the Fairtrade Foundation, Harriet Lamb. They are reflecting on the stories of farmers like Benjamin Atiemo in Adjeikrom village, whose children have left the village to seek work in the capital, Accra. Farmer empowerment is now seen as a crucial part of the approach Cadbury wants to take. And that's where Fairtrade comes in. Cadbury's commitment to Fairtrade certification of its flagship brand, Cadbury Dairy Milk, will see the company quadruple the amount of Ghanaian cocoa sold on Fairtrade terms from around 5,000 to 20,000 tonnes.
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Extrait
Cadbury Goes Fairtrade
On a cocoa farm in Ghana, two chief executives sit on a log talking about their respective business goals. One is the CEO of Cadbury, Todd Stitzer; the other is the UK Director of the Fairtrade Foundation, Harriet Lamb. They are ref...
Voir le contenu complet de ce document
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