Building the Essential Partnerships
International Trade Forum › Num. 3/2004, Juillet 2004
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Résumé
Export strategies are the key to helping a critical mass of firms succeed, not just the individual companies that make it despite the odds. The strategies must focus on more than trade promotion and embrace development if countries are to increase exports. This shift implies new partnerships, as well as changed roles for traditional partners. First, business and government need to work more closely. Partnership balances the public sector's power to create better business conditions with the private sector's ability to create jobs and exports. Second, trade development strategists must reach out to new players. Why? From environmental trade barriers to technological compatibility, new trends affect trade. Third, for partnerships to work, they need to be anchored in mutually agreed strategies, with realistic priorities, targets, responsibilities and means to achieve them.
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Building the Essential Partnerships
Export strategies are the key to helping a critical mass of firms succeed, not just the individual companies that make it despite the odds. The strategies must focus on more than trade promotion...
Voir le contenu complet de ce document
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