Résumé
Africa had its own pavilion at Biofach, the World Organic Trade Fair in Nuremberg this year, which marked the first time African exporters were gathered under one roof in a concerted campaign to strengthen and promote 'Brand Africa'. The number of exhibitors more than doubled to 75 this year in an effort to bring more visibility to African exporters. They are, in short, working examples of the ITC maxim 'export impact for good' and the fair was a wonderful showcase for the changing face of African organics. The Mount Kenya region is home to the Kenya Nut Company. Selling under the 'Out of Africa' brand name, the firm exports organically certified macadamia nuts (and some coffee), and was also appearing at Biofach for the first time. The company employs over 2,000 people and produces 1,500 tonnes of macadamia nuts, of which 1,000 tonnes are certified as organic.
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Extrait
Brand Africa
Kenya: Design, diversity and quality
'Design', 'diversity' and 'quality' were words on the lips of visitors to the Kenyan stands where organically certified essential oils, herbal teas, coconut oil and macadamia nuts reflected the Kenyan tendency towards diversification and higher value products.The semi-desert bushlands extending from Mount Kenya into Somalia are home to the spiny Boswellia and Commiphora trees. Since 2007, a small company called Ar...Voir le contenu complet de ce document
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