Résumé
In 1972, Fazle Hasan Abed founded the Bangladesh Rural Advancement Committee (BRAC) and a holistic development model that has revolutionized income-generating opportunities for rural communities in developing countries. Through its handicraft and fashion section, Aarong, BRAC has developed a sustainable national brand that provides a livelihood in the creative industries for tens of thousands of people across Bangladesh. Initially established as a small-scale and rehabilitation project to assist refugees returning from India after Bangladesh's war of liberation, BRAC is now one of the world's largest development organizations. BRAC established Aarong, its handicraft-marketing branch, in 1978. The initiative was dedicated to creating economic opportunity for disadvantaged artisans and rural women through the revival and promotion of their traditional handicrafts. Today, Aarong has become the foundation for independent cooperative groups and family-based artisans to market their craft. As further evidence of BRAC's successful business model, Aarong has seen an average annual business growth of 40% in the past four years.
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Extrait
Brac-Aarong: Financing and Promoting the Creative Industries
Initially established as a small-scale relief and rehabilitation project to assist refugees returning from India after Bangladesh's war of liberation, BRAC is now one of the world's largest development organizations. With a founding donation of £189,000 (about USS 31S1OOO) from Oxfam, Mr Abed established four health clinics, built fishing boats and offered housing assistance to promote employment i...
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