Small is beautiful: with an innovative approach to their client base and a healthy focus on marketing and customer service, regional airports have managed to weather the storm of the prevailing market conditions and to prove that 'small being beautiful' really can take off.

Swiss News › Nbr. 2004, May 2004

Author: O'Brien, Tom

Position:: Business

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Summary

Business

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Extract

Small is beautiful: with an innovative approach to their client base and a healthy focus on marketing and customer service, regional airports have managed to weather the storm of the prevailing market conditions and to prove that 'small being beautiful' really can take off.

When travelling into or out of Switzerland there are more airports to choose from than the big three in Basel, Geneva and Zurich. The country is riled with smaller airfields, and there's even some where international charter and scheduled flights also take to t...

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