Résumé
Referred to as the "bible" of music journalism, Rolling Stone is one of the most respected media brands and distribution channels in the world. At the time of the launch of Rolling Stone India, the US edition had a cult following on the streets of the subcontinent with an under ground culture built upon the second-hand copies being passed around. As the Chief Creative Officer of JWT India at the time, Agnello Dias was the architect of the campaigns creative vision. Dias and his team -- working for the world's biggest advertising agency on the world's most famous music brand -- took a surprising approach. Inspired by the long standing heritage of Rolling Stone itself, his team looked to the traditional arts of India. As one of the most ancient civilizations in the world, the country has some of the oldest surviving forms of traditional art in existence. Rolling Stone India hit the streets bringing modern iconography and Indian folklore together.
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Art Imitating Art
Referred to as the "bible" of music journalism, Rolling Stone is one of the most respected media brands and distribut...
Voir le contenu complet de ce document
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