A Wink &Amp; a Nod; at Stockholm's Fashion Week
Nordic Reach › Vol. XVIII Nbr. 13, September 2005 › News
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Summary
The Swedish capital's fashion frenzy during Stockholm's fashion week in August is mainly about showing and selling garments. But it's also an opportunity for the nation's glitterati to sip sponsored champagne at nightclubs and museums, for celebrities to strut and pose for TV cameras and for sharp-elbowed journalists to jostle for the best seats by the catwalks.
Sweden's fashion week is a relatively modest affair in many respects. Sure, you need to have a connection to the industry (or be the friend of someone in the fashion industry) to be invited to most of the shows. And yes, some fashionistas are cold-as-ice snobs. But virtually all guests wait patiently in line to get into the shows - "special" VIPs don't generally get whisked inside early. Even a major fashion queen like Margaretha van den Bosch, who heads the design department of the international fashion empire H&M, can be seen waiting patiently with good humor in line with all the rest of us.If NK hosted the grandest event, Nudie Jeans put on the best party. The venue was Kägelbanen, a popular site for rock concerts and avant garde performances. Unfortunately, the short catwalk was located too far from the seating, so it was hard to closely examine Nudie's fall collection of jeans and cotton outfits. But what the heck: we received coupons upon entering which entitled us each to four(!) free beers or soft drinks from the bar, as well as a live rock concert which followed the fashion show. After having our eardrums blasted into outer space by Gothenburg-band Silverbullit's potent brew of punk, psychedelic and classic rock, many of us were feeling so mellow and generous that we were ready to recommend Nudie Jeans to all our friends, relatives and acquaintances anyway, despite the fact that we didn't get a good look at the brand's new female jeans brand, called Ladybirds.See the full content of this document
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A Wink &Amp; a Nod; at Stockholm's Fashion Week
The Swedish capital's fashion frenzy during Stockholm's fashion week in August is mainly about showing and selling garments. But it's also an opportunity for the nation's glitterati to sip sponsored champagne at nightclubs and museums, for celebrities to strut and pose for TV cameras and for sharp-elbowed journalists to jostle for the best seats by the catwalks.
Lovers of flash and glam got an eyeful at Björn Borg's show of the spring and summer 2006 col...See the full content of this document
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