Australia has some 40 times more firms exporting business and professional services than it did 30 years ago. In 2004 Austrade assisted some 5,000 companies to make export sales. Of these, 369 were from the business and professional service sectors. Business services can be traded across borders, as with the sale of franchises or the delivery of software across borders. And some architects can organize their work so that much of it is delivered over the Internet and they can stay at home and still work with their clients via the Internet. Word-of-mouth marketing internationally: the first principle is just to be very good at what you are doing. The second is to get exposure -- via international conferences, publications, formal and informal networking, etc. Perhaps the greatest help tha...
Cows are taking a higher profile in Switzerland after years of being identified with rural life. These animals are becoming trade symbols such as the Laussane-based Vaca Lechera, which is growing its chain of popular boutiques across Switzerland. There is also the sturdy beasts of the Herens breed, which serve as the main attraction of the annual fights in canton Valais known as Kuhkampfe in German or Combat des Reines in French.
In an interview, Jocelyn Wyatt, head of IDEO's social innovation design domain, talked about the power of design to change the world. IDEO began 30 years ago by designing products. However, over time they've applied the approach of human-centered design to services, spaces, businesses and systems. They believe in the power of design thinking to enrich and transform, and to take on big challenges that the world faces, from climate change to education and health care to financial inclusion. They are currently working with Acumen Fund on a water project in India and Kenya. They have developed a social marketing campaign to spread awareness about the importance of drinking safe water and a water delivery business and cart for female micro-entrepreneurs to deliver water in slum communities. ...
Assembled outside Grand Central Station, N YC, on a recent trip to the U.S.: Riffa Hdnninen, Head of svt World, Eva Rosmussen, Customer Service Monager ConNovo, Sofia Modín, Marketing svt World, and Anders Nyberg, Senior Engineer, svt Teknisk utveckling on the stairs at Scondinavio House, New York City.
Free trade agreements (FTA) are central as instruments of Swiss external trade politics, and high priority in the development of trade relations with countries of Eastern Asia. This article gives an overview of the current restructuring of the marketing area to Eastern Asia by intra- and trans-regional economic agreements.
In an interview, Celine Charveriat, head of Oxfam's trade office in Geneva, talked about Oxfam's advocacy and collaboration with non-governmental organization (NGO). The organization considers fair trade products as a very important tool for cooperatives to differentiate their products and improve quality, as well as to understand marketing and how the supply chain works. They launched their "Make Trade Fair" campaign because they thought that world trade rules were rigged against the interests of the world's poor. Public education on trade and development is crucial but it is not easy. The key challenge is to energize people to act and make them realize that they can make a difference by making different consumption, investment and political choices.
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