Referred to as the "bible" of music journalism, Rolling Stone is one of the most respected media brands and distribution channels in the world. At the time of the launch of Rolling Stone India, the US edition had a cult following on the streets of the subcontinent with an under ground culture built upon the second-hand copies being passed around. As the Chief Creative Officer of JWT India at the time, Agnello Dias was the architect of the campaigns creative vision. Dias and his team -- working for the world's biggest advertising agency on the world's most famous music brand -- took a surprising approach. Inspired by the long standing heritage of Rolling Stone itself, his team looked to the traditional arts of India. As one of the most ancient civilizations in the world, the country has ...
...Nespresso has conquered the world with a smooth, intense, and sensual aroma. It has ... has become one of the most recognisable brands in the world of coffee, with sales exceeding CHF 3...
In this case, the elephants are trailing the mouse; both Philip Morris and RJ Reynolds have picked up on not just the concept of moist snuff or "snus," which is the original Swedish word for this, but adopted the name itself. RJ Reynolds launched "Camel Snus" and Philip Morris "Marlboro Snus" in 2006 and 2007. Snus is the Swedish term for moist snuff - a minor part of the global tobacco business "owned" by Swedish Match, which for good reason holds a market leader position in the segment. Who knows how the playing field will change, as more and more societies in the world make it harder and harder for nicotine users to light up. Of all the things I enjoy, the crayfish of the late summer, the glögg in the winter time, this one is a must," he claims. Christmas in the [Lennart Freeman] fa...
...MAKING A NAME IN BRANDS. Freeman was born in Varmland - a region in wester...
Gap Inc is one of the world's largest clothing retailers. It is also an industry leader in ethical sourcing and supply chain management through a social responsibility program that advocates human rights as an essential component of quality and standards management. Under its brands Gap, Banana Republic, Old Navy, Piperlime and Athleta, Gap Inc is one the world's largest specialty retailers with more than 3,000 stores and 130,000 employees around the world. Gap outscores to more than 1500 production sites in 50 countries, of which more than 90% are located in developing countries. Gap's reputation for ethical supply chain management is largely the result of the company's commitment to standards enforced through its Code of Vendor Conduct and Vendor Compliance Agreement. The code is base...
The 2008 World Export Development Forum (WEDF) in Montreux was the 10th forum since 1999. Its raison d'etre, says the ITC's Executive Director, Ms Patricia Francis, is to provide a forum where developing markets are exposed to the knowledge and technical information necessary for them to compete on an equal footing with their developed nation counterparts. More than 200 delegates, from 30 countries, gathered for the conference, which this year adopted the theme, Consumer Conscience: How Environment and Ethics are Influencing Exports. More than 20 plenary sessions and breakout series dealt with a range of topical issues including consumer conscience, food miles, buying local, ethical fashion and the impact of climate change. An exceptionally high caliber of informed speakers and panelist...
... are still motivated mainly by cost and brands, but the growth of ethical and environmental aware...
... h one of the oldest democracies in the world, settled by Vikings in the 9th -century and with i...There are but a few successful brands, such as our own, Andersen & Lauth, then also Niki...
... quality Swiss watchmakers is long, with brands such as Rolex, Longines and Tissot synonymous with... industry will conserve its leadership worldwide," notes Pasche. "And it will profit from the poten...
...Many in the English-speaking world automatically associate Johnson & Johnson with bab... just acquired several OTC cough and cold brands in Russia, and we have research partnerships in Ch...
Stories are one of the great forces of the universe; they can pull people together or drive them apart; they make people laugh, or cry, or lean in spellbound; they give people values to believe in and reasons for being. Consumers are vital to the shaping of these stories for they make the private sector work through businesses and brands. The global information revolution is creating a new culture of radical transparency, and a new meritocracy. The fact that consumers are demanding higher ethical standards is a huge creative spur for many businesses. The spectacular events of the past several weeks in financial markets and, more broadly, in the global economy will continue to have far reaching effects on consumer behavior. Consumers will find their own balance between values and 'value'...
...They help us make sense of the world and find our place in it. The really good stories ...
... for many of the world's leading prestige brands. . "It's the most spectacular, the most exciting a...
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