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News and Business
Swiss News - Num. 2005, Janvier 2005
... Whether in Zurich, Rome, Barcelona, London, Vancouver or Tokyo: the smart fortwo promised a completely new approach for a city car--economical, ...
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Knut Simonsson (left), Director Global Brand & Sales Operations of Saab, visiting from Sweden, and new Saab USA General Manager Steve Shannon at the Warrenton, VA, September 2007 press preview for the re-shaped Saab 9-3. Steve Shannon, who has a stellar career with CM that's taken him from field sales, marketing, and product planning in both the US and Europe - most recently and until the beginning of this year as General Manager of Buick - to now serving as General Manager of Saab USA. S...
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Many regard Filippa K's fashions as quintessential Scandinavian because of the simplicity and timeless quality of the designs. But you and your colleagues have a broad horizon, regularly making "inspiration trips" to New York or Japan. What is the philosophy behind the brand? "The Filippa K philosophy is based on the concepts of style, simplicity and quality. We apply these values to everything we do: the look and feel of our fashion, the design and ambience of our stores, the direction of ou...
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The Swedish capital's fashion frenzy during Stockholm's fashion week in August is mainly about showing and selling garments. But it's also an opportunity for the nation's glitterati to sip sponsored champagne at nightclubs and museums, for celebrities to strut and pose for TV cameras and for sharp-elbowed journalists to jostle for the best seats by the catwalks. Sweden's fashion week is a relatively modest affair in many respects. Sure, you need to have a connection to the industry (or be the...
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News and Business
Nordic Reach - Vol. XVIII Num. 13, Septembre 2005
The Swedish capital's fashion frenzy during Stockholm's fashion week in August is mainly about showing and selling garments. But it's also an opportunity for the nation's glitterati to sip sponsored champagne at nightclubs and museums, for celebrities to strut and pose for TV cameras and for sharp-elbowed journalists to jostle for the best seats by the catwalks. Sweden's fashion week is a relatively modest affair in many respects. Sure, you need to have a connection to the industry (or be the...
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News and Business
Nordic Reach - Vol. 19 Num. 16, Février 2006
Why is one of the best-known Kennedy's of his generation collaborating with a fashion brand? "Money," Kennedy said at the press conference, flashing the toothy smile made famous by his father Bobby Kennedy. "[Gant AB] is making a donation of more than six figures to the Waterkeeper Alliance," the environmental group headed by Kennedy. "What we found was that this company's ethics, its own internal ethics in many ways reflects the ethics of this country, Sweden, which has a strong commitment t...
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A British-American group has invested Sfr150 million in an ambitious project to bring more high-end shopping to Switzerland. "Premium Brand Village" will host more than 10,000 square ...... Der Verkehrsclub der Schweiz opposes the new shopping centre, saying that it will take ...
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News and Business
International Trade Forum - Num. 4/2005, Octobre 2005
In an interview, Simon Anholt, a leading specialist in creating brand strategies for countries, talked about how a country's "brand" can help or hinder its exports. He said that the biggest danger is people making naive comparisons between branding in the private sector and what it can do for countries. There is recognition that image may be one of the primary barriers to economic development, but methodologies from the corporate sector applied clumsily onto national development are extremely...
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Trade Forum articles address ways to build awareness of the potential of trade, from developing a national brand and working with businesses, NGOs, students and ...... an Advocacy NGO (2/2006) Trade (2/2006) New Trade Democracy... In the Making (1/2006) Giving ...
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News and Business
Armada International - Vol. 26 Num. 5, Octobre 2002
Whilst walking around the new creation from Pilatus it takes a while to ...... Unlike the previous PC series that naturally grew or evolved from their predecessors, the PC-21 flown to Farnborough last July is new from the ground to the tip of its tail. As ...
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